RS Marketing & Solutions

What's included

Everything that goes into ranking an online store

An ecommerce site lives or dies on how well Google can crawl, understand and trust thousands of product pages at once.

Product Page Optimization

Unique titles, descriptions, structured data and image SEO across your catalog — not thin duplicate content.

Category & Collection SEO

Category pages structured and internally linked so they rank for the high-volume terms shoppers actually use.

Technical SEO & Site Speed

Crawl budget, faceted navigation, canonical tags and Core Web Vitals fixed so Google can index what matters.

Ecommerce Keyword Research

Transactional and buyer-intent keywords mapped to the right product, category or collection page.

Google Shopping & Feed Optimization

Merchant Center feed, product attributes and structured data optimized to win more Shopping placements.

Monthly Traffic & Revenue Reports

Organic traffic and revenue by page type, keyword movement and crawl health — reported every month.

Ecommerce store analytics dashboard showing organic revenue growth

Built around how shoppers actually search and buy

Most ecommerce traffic goes to category pages first, then products. We optimize the whole path, not just the homepage.

Full technical crawl audit before any changes are made
Duplicate content cleanup across variants and filters
Out-of-stock and discontinued product handling strategy

Technologies we use

The tools behind our ecommerce SEO work

Platform-specific tools plus industry-standard crawling and tracking, matched to how your store is built.

Our process

How we take a store from buried to bought-from

The same six steps on every ecommerce SEO project, in this order, so nothing gets skipped across a large catalog.

1

Technical & Crawl Audit

We check indexing, crawl budget, site speed and structured data across your product and category pages.

2

Site Architecture & Navigation Fixes

Category structure, internal linking and faceted navigation cleaned up so link equity flows to key pages.

3

Product & Category Content

Unique, keyword-mapped copy and structured data written across priority products and collections.

4

Google Shopping Feed Setup

Merchant Center feed optimized so listings qualify, display correctly and win more Shopping impressions.

5

Authority & Content Building

Buying guides, comparison content and link-worthy pages built to support product pages up the funnel.

6

Tracking & Monthly Reporting

Organic traffic, revenue by page type and keyword rankings tracked and reported on every month.

FAQs

Common questions about ecommerce SEO

Still unsure about something? Ask us directly in the form and we'll cover it in our reply.

How is ecommerce SEO different from regular SEO?

Ecommerce SEO deals with thousands of product and category pages, faceted navigation, out-of-stock items and shopping feeds — challenges a normal brochure website never runs into.

Can you work with Shopify or WooCommerce stores?

Yes, we regularly optimize Shopify, WooCommerce, Magento and custom-built stores, including apps, themes and platform-specific technical limits.

Will you fix duplicate content from product variants?

Yes, we set up canonical tags, structured category logic and unique product copy so variant and filter pages stop competing with each other.

Do you help with Google Shopping and Merchant Center?

We optimize your product feed, titles, attributes and structured data so listings qualify and perform better in Google Shopping.

How long before product pages start ranking?

Technical fixes often show movement in 4 to 8 weeks, with category and product rankings building steadily over 3 to 6 months as authority grows.

What's included in the monthly report?

Organic traffic and revenue by page type, keyword rankings for priority products, crawl health, and a plain-language summary of what changed and why.

Turn product pages into your top-selling channel